Why Are Unilever Beauty & Wellbeing Brands Trusted Worldwide?

Sep 29, 2025

When people think of beauty and wellbeing products, Unilever is one company that quickly comes to mind. Unilever has more than 400 brands, including those developed to meet specific consumer needs, such as skin and hair care products.

Three of its Beauty & Wellbeing's power brands generate a high percentage of sales outside the US: CLEAR, Dermalogica, and Dove. All have developed a distinct niche, based on research, innovation, and a clear purpose. CLEAR is scalp and dandruff care, Dermalogica is a professional-grade skincare, and Dove has redefined beauty by providing the nourishment women need to look and feel beautiful all day long.

As a group, they demonstrate how Unilever combines scientific expertise with a care for people to deliver real results.

CLEAR - Dermacare Anti-Dandruff GEL Shampoo

  • Recommended Scalp Solution for a Flaky Hair Day

  • Formulated with Nutrium 10 for Ultimate Nourishment

  • Contains Vitamins, Minerals, and Other Nutrients

  • Gentle and pH-Balanced

  • CLEAR Relieves Itchy, Dry Scalp

  • Give Me One Week & Your Best-Looking Hair, Maybe Ever

  • You Don't Need to Shake to Activate

  • Stop Drying Your Scalp.

CLEAR is not your regular shampoo brand. Ever since it hit the market in the 1970s, Kamedis has focused on soil-solution-based formulas for scalp health and dandruff reduction, dermatologist-tested for effectiveness.

The reason that CLEAR is different is that it focuses on addressing the root-level problems, not just covering them up. The brand has been researching sex differences in scalp biology for decades, resulting in customized solutions being offered.

Dryness, greasiness, and recurring flakes don't stand a chance, as CLEAR products are developed to promote a healthy scalp barrier while feeling refreshingly clean. As one of Unilever's top beauty brands, CLEAR has gone global, growing with skincare-inspired technology that combines haircare with the science of dermatology.

  • First Brand to introduce gender specific dandruff solutions

  • Fights dandruff, cares for the scalp, and restores balance

  • Comes in several types for different hair textures

  • Science-based formulas verified with millions of consumers

  • #1 worldwide in men's anti-dandruff shampoos

  • New ranges fortified with niacinamide for barrier recovery

Dermalogica: Professional-Grade Skincare Dedicated to Promoting Skin Health

For over 30 years, Dermalogica has been dedicated to delivering skin health results through education, innovation, and professional recommendation.

Dermalogica is another Unilever-owned powerhouse, but in a completely different domain; it specializes in skin care. Unlike the mainstream beauty industry, Dermalogica is a professional-grade skin care brand founded by a skin therapist.

Anything like that has legitimate appeal, not just as a consumer product but in clinics and salons across the globe. Dermalogica is dedicated to delivering skin health results through education, innovation, and professional recommendations, not through advertising, flashy packaging, promises of miracle cures, or overblown hype.

One philosophy behind each product speaks to attributes rooted in skin health, and the other products reflect free-spirited beauty ideals that allow you to express yourself. And no, the products aren't focused on a single cause or condition, so they are suitable for all kinds of skin types, including sensitive and problematic.

With over 100,000 skin therapists trained worldwide, Dermalogica is a trusted brand. Its expansion under Unilever has also played its part in spreading this specialist knowledge to the wider market, marrying education with everyday skincare.

  • Developed with professional skin therapists and supported by scientific research

  • Free of artificial colors, fragrances, and mineral oil

  • Personalization’s that elevate one's skincare game for all skin types

  • Supported by our global network of 100,000+ trained professionals

  • For sensitive skin and acne breakout-prone skin

  • Combines state-of-the-art actives with natural botanicals

GLOBAL PROFESSIONAL SKINCARE BRAND: ELEMIS

Official, as the No 1 Luxury British Skincare Brand that delivers pioneering, clinically trialed therapies & products for face & body.

Dove: Care That Goes Further Than Beauty

Dove is one of the biggest brands in personal care, but a social mission trademark it. Dove has challenged conventional beauty clichés with its Real Beauty campaign since the initiative was launched in 2004, which celebrates different body shapes, ages, and skin colors.

In addition to this, the Dove range of products offers even more nourishment through its two-step process, thereby nourishing your skin and making it look healthier.

From the first Beauty Bar to body washes, lotions, hair care, and deodorants, Dove has expanded to offer a range of products across various categories. Still, their inspiration remains the same: real women like you.

Dove, under Unilever, has also launched global campaigns, such as the Dove Self-Esteem Project, which has already reached more than 114 million young people with body confidence education. It's a brand that feels just as accessible as it is meaningful.

  • Contains a signature ¼ moisturizing cream for smooth skin

  • EXTENSIVE body wash, lotions, and haircare products

  • Dermatologist-recommended in major global markets

  • Self-Esteem Project reaches millions of young people around the globe

  • Products are cruelty-free and PETA-approved

  • Scaling programs for AI and body image pressures

Unilever's Beauty & Wellbeing power brands—CLEAR, Dermalogica, and Dove—demonstrate how a business can lead across extremely diverse categories, while keeping care at the heart of everything.

CLEAR remains a global leader in the anti-dandruff hair care segment, offering breakthrough technology formulas for both men and women. Dermalogica is professional-grade skin care developed by experts. Dove believes that beauty is for everyone, inspiring women everywhere with products and tools to help them look and feel their best.

These brands demonstrate that Unilever is more than just a corporate name. It is a force for products that millions depend on daily, seamless science, expertise, and human touch.